How to fix your prospecting dialogue and stop making calls that are a waste of time.
If you’re a real estate agent who dreads making prospecting calls or worse, feels like you’re getting nowhere with them, this one’s for you.
Let’s talk about why so many calls fall flat.
It’s usually because they start without purpose.
A vague “just checking in” doesn’t create connection. It creates confusion or worse, distrust.
Here’s the thing: when you don’t lead the call, the client does. And their version of the call? Short, forgettable, and going nowhere.
Here are 3 tips that can change your call quality immediately:
Know Who You’re Calling
Even if it’s a cold call, do your homework. Know your area, the demographics, local interests, common challenges and desires.Add Value From the Start
Let them know the reason for your call and make it relevant. Share something useful, market trends, a sale nearby, or what their neighbours are asking. Relevance builds credibility.Say something like: "As a homeowner in the area, it’s important to keep your finger on the pulse, and there’s been a shift you need to know about…”Know Your Outcome
Don’t wing it. Before you dial, know what you’re trying to achieve. Whether it’s booking an appraisal, getting clear on timeframe, or collecting an email address, go in with clarity.
By doing just these three things, you will:
Build trust faster
Understand where your client really stands
Lead the call with confidence
You don’t need a new script. You need a better strategy.
Start here and let me know how it goes.
